If words like “website”, “hosting”, “SEO”, “digital marketing” just sound like blah blah blah but you know they stand between you and online success then you really need to keep reading…
There are many ways you can bypass web design services and get a free website online that can look pretty good but unless it has all the ingredients to get you quality traffic that converts into leads and customers, you are simply wasting your time.
We’ll tell you what you’re doing right and what you could do better
A visual representation (and extension) of your brand
Content that is easy to read and relevant to your customers and their needs
Built on a secure up-to-date platform
CMS access to maintain site content
Able to be viewed properly on all browsers and devices
Your website is a marketing tool that is working even while you’re not and the first place potential customers go to find out whether they want to work with you.
Your website is a communication and information portal where clients and potential clients can research your business and get in touch with you. Latest research shows that over 60% of consumers have reviewed and assessed your business or service online before they walk in the door or get in touch. Your website is your most valuable advocate and ambassador and proof that your business actually exists.
Getting it right isn’t just important, it is crucial.
I have a Facebook page so I don’t need a website…
Whatever you post on Facebook remains your property, however the platform isn’t. So the way you use that platform will always be controlled by someone else and limited by their rules. They control how your information is displayed and who sees it and how much you need to pay to have it available to a wider audience. This is true for all social media platforms – they work well in conjunction with business websites but can never replace them.
I built myself a free website using a website builder and it looks great!
Website builders can create nice looking websites, however a good website isn’t just skin deep. A website is only as good as it is effective. The way a website looks is just one part of a whole machine. Website builders are directed at the non-tech savvy and in doing so miss a lot of the technical elements that are needed to make a site user friendly for visitors and search engines.
I just don’t need a website for my business…
If you have customers, or want customers, then you need a website. Websites are proof that you exist, that you are established enough as a business to take the time and effort to purchase a piece of online real estate to show the world who you are and what you stand for.