Social Media

It seems that new social networking platforms are appearing from behind every corner, which can make it extremely difficult in knowing exactly where to commit your time and resources. One thing is for sure though – social media is here to stay and investing your time in establishing a strong social media presence is an absolute necessity, not a luxury.

We can help you build your social media presence by helping to identify the best channels to reach your target audience, create captivating content, encourage engagement with your audience and deliver a unique experience across the different platforms, and it all starts with a strategy.

Content Planning and Production

In order to effectively captivate your audience via social media, it is essential that you can identify the interests in which you share and are somewhat relevant to your business. People are after all, on these platforms for ‘social’ reasons, it is not feasible to use these platforms purely to sell your products and services. JAZ can help you maintain the correct balance between ‘social’ and ‘business marketing’ content, because if you’re going to be socially active it is vital to do so correctly.

Conversation Management

With Social media marketing you can dictate what type of content gets published on your social channels but you can never completely anticipate and control the ‘conversations’ that it will generate.

As part of our social media management service we identify where there are opportunities for your business to be mentioned and develop ways that help in adding value to these conversations.

Managing conversations promotes engagement from the audience, which in turn helps create the perception of a reputable and reliable business/brand.

Issue Management

We’ve seen it all before, personal reputations and companies made and ruined in the blink of an eye due to unforeseen circumstances or misinterpreted behaviour that is relayed via social media. While social media presents various marketing opportunities there are potential risks. Part of our social media management service is to identify potential risks wherever possible and to have a plan to deal with it.

Risk management plans are akin to having a fire extinguisher in building, you may never use it but it’s there if you do.