When starting up any new business, you need to think about a variety of things before the money comes rolling in. One of the most common mistakes that people make when embarking on their new venture, is cutting corners and settling with a “home-made” logo – one that Aunt Carol’s daughter’s, sister’s, best friends’ dog […]
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What Websites Do
Since the first website went online in 1991, the internet has proliferated to such a level where it has been absorbed into nearly every single industry across Earth. At the time of writing this article, there are more than a billion individual web sites being queried several billion times every single day, spanning some trillions […]
Know your Colours
Know Your Colours Used well, colours can bring life, passion and meaning into a piece of design that cannot be achieved by form alone. Conversely, overuse or misuse of colour can leave a design dead in the water. Fortunately, you don’t have to worry too much about that because at JAZ we have a strong […]
If You’re Not Mobile, You’re Not Interesting
If You’re Not Mobile, You’re Not Interesting Like it or not, the world has gone mobile. We are well past the mobile web browsing to desktop tipping point, as it’s no longer a case of asking whether mobile marketing is important; we know it is. Instead, it’s a question of understanding how consumers behave when […]
Content Marketing and the Art of Storytelling: Is Less More?
As content marketing creators, we’re often required to master the art of storytelling in the most persuasive and compelling ways, all the while keeping our verbosity and our word count to a low. At the same time we’ve always been taught to ‘show’ and not tell, and yet ‘showing’ naturally takes a more long-winded and […]
