By Deanna Varkanis in Marketing

Social Media Smarts and the Art of Authenticity

While it’s natural to want to revel in the delights of the digital age, in between the flood of new trends and information overload it’s not always easy to stand out from the crowd and showcase your arsenal of goods – especially when that crowd is upwards of 2 billion users, and growing by the […]

By Zoe Langford-Smith in Marketing

Never Overestimate Your Strength, Never Underestimate Your Weakness

Overconfidence in the work place is something we come across as business professionals – particularly in management – as understanding overconfidence can provide great insight into how mistakes are made in a business context, as well as the likely reasons behind them. Firstly, overconfidence works in conjunction with our decision making. Overconfident managers put less […]