By JAZ Creative in Marketing

Marketing to Digital Savvy Generation Z

The millennial generation is past, we sure learnt a lot of from them, and they were blamed for everything wrong with the society. There is a generational switch as the Millenials get older and now a younger consumer base, Generation Z is on the horizon. Long live the Millenials! A lot has been made of, […]

By Tim Langford-Smith in Marketing

The Evolution of Marketing

We are eager to share with you this month’s blog, written by our Managing Director, Tim Langford-Smith, on the progression of Marketing over the last 25 years and our evolution in delivering strategic creative solutions. Discover the story of how JAZ Creative came to be and how we continually keep ahead of the game.

By JAZ Creative in Digital,Marketing

Understanding SEO in 2018

SEO might seem a bit overwhelming to small businesses, with new algorithms and “need-to-know” rules introduced in what feels like every week! There are a few fundamentals when it comes SEO and in 2018, the following SEO tools are a MUST to keep ahead of competitors.

By Melissa Arias in Marketing

Social Media Game Changers in 2018

Facebook and Instagram have both rolled out new updates that alter the way content reaches users. Facebook’s newest update completely changes a users’ news feed and is expected to decrease overall reach of all business pages’ content on this platform. As we also experience updates to Instagram algorythms, we are focusing on alleviating the positives. […]

By Melissa Arias in Digital,Marketing

Your Brand Identity in 2018

Digital marketing is multi-faceted, fast paced and will only get more in-depth as technology continues to evolve. The best thing businesses can do, is ascertain what channels are the most important to their brand, and communicating with their target audience.  

By JAZ Creative in Marketing

How to Bump Up Your Business on Google

Much more than a forum for retracting information, Google has transformed the way we connect with businesses globally. More often, consumers are researching products and asking more questions; leaving business’ all trumping for the best way to get noticed. Think about it, what’s the first thing you hear someone say when they are referred to […]

By Deanna Varkanis in JAZ - 25 years,Marketing

Chapter 12: The Rise of Content Marketing

The concept of content marketing as an effective yet subtle tool of brand promotion actually began in the late 19th century (or perhaps even earlier if you take a look at the Great Moon Hoax of 1835, as published by The New York Sun) alongside the growth in technology, and the desire for companies to […]