Back in May, whilst reviewing our social media activity, it was clear our Instagram page was stagnant with around 900 followers. The team at JAZ decided on a goal of gaining 200 new Instagram followers organically within 2 months to break through the 1,000 follower barrier. Crazy? Possibly, but we love a challenge. Firstly we […]
Blog
Marketing to Digital Savvy Generation Z
The millennial generation is past, we sure learnt a lot of from them, and they were blamed for everything wrong with the society. There is a generational switch as the Millenials get older and now a younger consumer base, Generation Z is on the horizon. Long live the Millenials! A lot has been made of, […]
The Evolution of Marketing
We are eager to share with you this month’s blog, written by our Managing Director, Tim Langford-Smith, on the progression of Marketing over the last 25 years and our evolution in delivering strategic creative solutions. Discover the story of how JAZ Creative came to be and how we continually keep ahead of the game.
Understanding SEO in 2018
SEO might seem a bit overwhelming to small businesses, with new algorithms and “need-to-know” rules introduced in what feels like every week! There are a few fundamentals when it comes SEO and in 2018, the following SEO tools are a MUST to keep ahead of competitors.
Should You Consider Influencer Marketing for Your Brand?
In a world of ad-blockers and ad-free video streaming, the marketing and advertising industry is continually evolving. The latest trend, influencer marketing, has proved to be more cost effective and successful for brands than conventional advertisements.
Social Media Game Changers in 2018
Facebook and Instagram have both rolled out new updates that alter the way content reaches users. Facebook’s newest update completely changes a users’ news feed and is expected to decrease overall reach of all business pages’ content on this platform. As we also experience updates to Instagram algorythms, we are focusing on alleviating the positives. […]
Your Brand Identity in 2018
Digital marketing is multi-faceted, fast paced and will only get more in-depth as technology continues to evolve. The best thing businesses can do, is ascertain what channels are the most important to their brand, and communicating with their target audience.
Google’s SSL Certificate Update and What it Means for Your Website
To help users browse the web safely, Google has made changes to their processes of identifying websites as “safe” and “secure” for users on Chrome. Google does this by identifying sites that use Hyper Text Transfer Protocol Secure (HTTPS) as opposed to Hyper Text Transfer Protocol (HTTP). So what does all this mean?
How to Bump Up Your Business on Google
Much more than a forum for retracting information, Google has transformed the way we connect with businesses globally. More often, consumers are researching products and asking more questions; leaving business’ all trumping for the best way to get noticed. Think about it, what’s the first thing you hear someone say when they are referred to […]
Chapter 12: The Rise of Content Marketing
The concept of content marketing as an effective yet subtle tool of brand promotion actually began in the late 19th century (or perhaps even earlier if you take a look at the Great Moon Hoax of 1835, as published by The New York Sun) alongside the growth in technology, and the desire for companies to […]
