Much more than a forum for retracting information, Google has transformed the way we connect with businesses globally. More often, consumers are researching products and asking more questions; leaving business’ all trumping for the best way to get noticed.
Think about it, what’s the first thing you hear someone say when they are referred to a new business – “OK, let me google it”. 64% of consumers have said they are more likely to trust a brand if it interacts positively on social media (Australian Social Media Sensis Report, 2017). So, what does your Google listing say about you?
Facing the pressures of standing out from the crowd, making sure you get the right information to the right people is fundamental. Google My Business is a super easy way of bumping up your rankings on Google, and is essential for local SEO. Completely free and with a few simple steps, you can ensure you are providing your customers with the need-to-know information about your business.
Chances are you are already up on Google – so it’s time to take control of what people are reading about your business. We’ve all heard it before – that great local restaurant that always changes their opening hours; the luxury of checking on Google if your favourite coffee shop is open over the long weekend; Google My Business controls all of this.
- Where to begin?
You will need a Google account to claim your business as your own. Jump on Google, log in or register, and search ‘Google My Business’. Once there you can click on START NOW and follow the prompts.
- What do I need to include?
The more information you can provide your audience the better, but make sure it is clear. Google will filter the information you provide and sort relevance with a search result.
It is also important to keep your promises in line – if you say you’re going to be open till 5, you may upset one of your customers if you regularly close up early at 430. Make sure the information is the same across all of your online channels and your website doesn’t display a variation in contact information.
- What are categories?
The categories you create will help Google sort your relevance. Make sure you list your industry and your top selling products/services. Keep this as clear as possible to best rank on search results.
- A picture tells a thousand words.
This saying really does apply for this one. Especially if you’re in the food and beverage industry. Consumers want to see the best representations of your business and if they like what they see, chances are they’ll want to see more. Try and keep any images posted good quality i.e. clear and good lighting.
- Verify your business.
Google will want to verify your business. You will be allowed 30 days to do so, with the option to receive a postcard, text message or phone call confirmation.
- Who’s viewing my information?
Google My Business provides information of who is viewing your listing and where from. This will allow you to get to know your audience better and monitor where the conversion is.
The more information you provide, pertaining it provides clear insight to your business – the easier it is for your customers to find you. A good example is making sure your logo appears in one of the first images.
- Someone left me a review. What now?
Glad you asked. The crucial part here is responding directly to any reviews your business has received. Respond to the good, the bad and the ugly. You want your audience to know that you stand by your products or services and will a good relationship with your customers. Offer helpful responses to any queries and make sure what you say on behalf of your business is correct. Google is for all to see!
Encourage customers and business connections to leave a review on your listing. Each review will improve your relevance versus other industry competitors. If they are positive and hopefully five star – you look appealing to your audience.
Search for your business on Google. Is what you see a clear reflection of your brand? With all of these steps complete, you will be in control of what your audience sees. You’ll also be able to jump on and keep an eye as to who is reviewing your information. It is a great feeling receiving a good review from a customer for all to see.
If you feel like you need a bit more feedback on your brand, get in touch with our marketing team.