What exactly does branding mean? And why is it so critical for your business?
It’s a common misconception that branding is simply a logo or tagline. Although these elements are a key part of it, good brand development goes far beyond this.
Your brand is the very essence of your organisation. Externally it differentiates you from other organisations, creating an impression of unity, power and strength leading to support and trust. Internally your brand provides a shared identity and team spirit which will enhance motivation and improve performance. An investment in your brand development is an important investment in your business as your brand is an asset.
We’ll inspect your brand and suggest an action plan
Clear values and vision
A promise through consistent and clear messaging
Strong presence or awareness
A voice that engages with the target market
Distinct positioning that differentiates it from all the others
Unity that leads to trust and loyalty
The goodwill you build up with your audience is called brand loyalty. In order to build brand loyalty, you have to shape how consumers think and feel about your product or service.
Brand loyalty develops and grows as a result of your customer’s positive experiences with your brand. It’s the reason they will cross the road to do business with you, even though there’s a supplier doing the same as you on the same side of the road as them.
Good branding not only gives confidence to your customer, it does a lot for you, as a business owner. With great branding, all of the energy, time, money, and work that you put into your company builds a brand that has real value. Branding exists to differentiate you from others and engage with existing and potential customers to build support and loyalty. Good branding is not only good for business, but it’s also good for you, as the business owner to appreciate the brand value you have built.
Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.