In the beginning, social media was known as a platform for personal expression and networking but that soon evolved to what it is today- a small digital world for everyone and anyone to communicate whatever they want.
So you’ve set up all your social accounts and you’re posting what you can, when you can. Where do you go from here?
Having a social media presence without an appropriate strategy and plan is akin to building a house without a plan.
The whole thing can be confusing – with algorithm changes, privacy concerns, removal of likes, new features for business and so much more.
A social media marketing strategy will give you direction and help your brand tackle its goals with a sense of purpose so you can fully reap the benefits of social media for business.
- Set Goals – Do you need to increase customer loyalty? Want to attract more customers? Your goals will influence everything from your budget to which platforms you’ll tackle.
- Know your target audience – Making assumptions is a dangerous game for marketers. But thanks to the sheer wealth of demographic data and social media analytics tools out there, you don’t have to any more. Use these tools to truly identify your customer demographics.
- Define your Strategy – Decide which digital media platforms will help you connect with your audience. Focus on a social network that adds value. Just because a network has over a hundred million active users doesn’t mean it will directly contribute to your brand’s objectives.
- Create and curate engaging content – You should now have a pretty good idea of what to publish based on your goal and brand identity. Pick the right creative imagery and captions to find a balance between personality and promotion.
- Assess your results and optimise – What does success mean to you? You need to constantly assess your social media through the various analytics tools to understand how effective it is. Engage with your audience, find out what works and what doesn’t.
There’s no denying that a lot of social media posting is a matter of trial and error. However, monitoring the metrics behind your campaigns will help and allow you to make small tweaks, rather than big, time-consuming changes. This dynamic approach to marketing makes perfect sense in a time that social media is constantly evolving.
Social media marketing is a cost-effective way of reaching out to people as compared to traditional marketing. There are many low-cost advertising features offered by social media platforms that can be accordingly utilised to promote your content.
To sum up – remember that quality, consistency, and connectivity is crucial in reaping the benefits of social media for business. Provide quality content. Be consistent with the content you produce and make sure you strengthen and build relationships with your audience with the consistent, quality content you post.
Good luck and happy strategising!
If you want help putting a strategy together or want to find out more please get in touch.