Google’s SSL Certificate Update and What it Means for Your Website

By Melissa Arias in Marketing

To help users browse the web safely, Google has made changes to their processes of identifying websites as “safe” and “secure” for users on Chrome. Google does this by identifying sites that use Hyper Text Transfer Protocol Secure (HTTPS) as opposed to Hyper Text Transfer Protocol (HTTP).

So what does all this mean?

Websites typically use HTTP to transfer data from your browser to the web site, though unfortunately this format of data transfer is not secure. By using HTTPS (through the addition of an SSL certificate {Secure Socket Layers}) encryption algorithms scramble the data in transit and prevent hackers from reading it, as it is sent over the connection.

These new changes may require some adjustments to your website to add in an SSL certificate and convert over to HTTPS, but they are positive in the long-haul. Visitors to your site will now have peace of mind the site is secure and so to any data transfer.

This new update is however extremely important for SEO. Google has indicated that it will be favouring sites with HTTPS in search engine rankings so it is not a matter of IF you should make these changes to your website, but rather, WHEN.

 

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“Secure HTTPS” indicates that a website is using a SSL (Secure Socket Layer) Certificate correctly and the site provides a secure, validated connection. Your SSL Certificate ensures your business is authentic and encrypts all data travelling to and from your site.

Starting from October, websites with HTTP connections that collect passwords or credit cards, are being identified as “Not Secure” to users, as shown above.

 

So how do I get an SSL Certificate?

There are three different types of SSL Certificates, Domain Validation (DV), Organisation Validation (OV) and Extended Validation (EV), the later being the more secure. You can also get free or paid SSL certificates. Both offer secure connections, however the paid certificates offer extended levels of security and validation.  If you are an e-commerce site we strongly recommend using a paid SSL.

Image Source: Net Origin

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If your site is not an e-commerce site and hosted with JAZ we have a built into our web servers an SSL certificate, enabling us to easily transfer you over to HTTPS without the need to acquire an SSL certificate.

If your website is not hosted with us, you will need to acquire an SSL certificate. We have found a simple comparison of SSL Certificates, based on reviews.

If you are still uncertain about this change or need more information on how to do this, get in touch.

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