This week we turned within and had a chat to our resident designer Sandy. Sandy has had an underlying passion for all things design since she was a little one, and we thought it would be great to share her reflections on incorporating what you love and what you do!

When did you first realise your passion?

As far as I can remember, I was drawing before I learnt how to walk. Drawing was where my creativity was born, and it developed from there. As a kid I would sit there for hours and draw a collection of Disney characters in a sketchbook. Since then I’ve expanded my creativity to various avenues like cake decorating, spray painting and music.

How did you personally identify your passion for design?

There was never a point where I realised it was a passion. I just did what came naturally to me and enjoyed myself. It wasn’t until others drew attention to it that I realised it made me different.

Do you love all things design?

I certainly admire all things design. Since my studies to be a graphic designer I noticed myself seeing things differently. I would be on a train analysing the posters and think how they could be improved, I’d see a painting and wonder what materials and time were put into creating it, I’d see a logo and try to recreate it in my mind. When you realise how much design there is all around us every day, it’s hard not to love it!

How does your passion seep through into your personal life?

In my personal life I get to work with my friends and family to create drawings, cakes for special occasions and personalised gifts. I also get to share my creativity with my mum. We often get together and share ideas or work on a piece together.

Tell us some of your passion projects at JAZ

One of the most recent projects that I have been excited about is working with Stirling Arms Hotel. Developing a logo, website design, ongoing social media graphics and stationery. It has been very exciting to create a whole new brand and develop with the business.

Working with Eastern Guruma has been a rewarding experience because I’ve had the privilege to work with them since starting at JAZ. I’ve been able to witness and contribute to a strong relationship with a major client.

Last but not least, drawing the website illustrations for JAZ was a challenging but rewarding experience. My drawing skills are focused on replicating real life, so changing my style was definitely challenging for me. It took a few ups and downs, but I was pleased with the result.

What are your top five tips for combining your passion and your work?

  1. Keep it interesting – It sounds like a dream come true to get paid for doing what you are passionate about, but sometimes it can be stressful to keep the ideas flowing. Keep the fire burning by mixing things up and trying new things.
  2. Make it personal – Your passion is what makes you unique. By staying true to yourself, you reflect your uniqueness through your work and people respond better to that.
  3. Stay up to date – Keeping up with current trends is important in making sure your work is doing the best it can.
  4. Explore – Never stop finding new passions. The more you learn, the more you are able to combine your skills.
  5. Take criticism positively – Everyone has an opinion and not everyone’s opinion is positive, but without negative feedback, you can’t develop yourself and improve your skills. Appreciate it and take every comment on board.

What role has JAZ played in your passion?

JAZ has played the biggest role in my passion because I have an environment where I get to develop and expand my skills every day with a group of equally passionate individuals.

Do you think everyone has a passion? If so how do you identify it?

I definitely think everyone has a passion. Some people may realise what their passion is sooner than others, but eventually everyone finds it. The best way to identify it is by looking in to what holds your interest. If you can’t get enough of cooking shows, your bookshelf is exploding with cookbooks and you also manage to implement your knowledge into your cooking, then there’s a good chance you have a passion for it. Though there’s also a chance that you have an interest in something but you aren’t very good at it. The good news is most skills are meant to be developed. Practice makes perfect, and if you are as lucky as I am to have a team to support, teach and mentor you then you can turn your passion into a career.

What does the future hold for you? what are your big dreams?

For the near future, I want to continue developing my skills and exploring all the different sides of creativity that I can.

My big dreams consist of traveling the world with my laptop in hand and experiencing the different ways other cultures use their creativity.