Every marketing campaign on the Internet needs to be tracked in order to make it successful. Google Analytics is a free web-based platform from Google that allows you to collect and analyse all of the data gathered from your website, such as how many people are visiting your page, what brought them there, what they did, and how long they hung around.
Knowledge is perhaps the most valuable business tool when it comes to action, and at JAZ we appreciate the importance of understanding data to help you see what’s working well, what’s not working at all, and then assist you in making those strategic decisions about “what to do next”. In identifying which pages receive the most ‘clicks’, you’re able to learn which content is most appealing to your desired market, and measure which campaigns have been optimised to direct your traffic there.
The marketing team at JAZ provide comprehensive tips to using Google Analytics, guiding you to make the best decisions for your business that you possibly can. A unique tool offering a myriad of functionalities and insights to present your data in a comprehensive way, Google Analytics is golden. The perks are simple – it is free to use and streamlined for your success – and just by simply understanding what works and what doesn’t, you can be sure to invest your time and money in all the right areas.
Google Re-marketing is another tool that gives you a greater insight into how to market on the web. All about feeding our subconscious, Google Remarketing allows you to show ads to people who have visited your website before, thus inviting them to return. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, or as they search on Google.